Unlock strategic leadership with
The Business Knight

A powerful guide to purpose-driven business and a resilient leadership.

Get Your Copy on Amazon
The Business KnightThe Business Knight
The Business Knight

About the Book

What if leadership in business was more than just strategy? What if it was a code, an unshakable foundation built on virtues like courage, determination, and nobility? The Business Knight isn’t just another business book, it’s your ultimate guide to leading with integrity, building empires, and thriving in today’s competitive world.

Packed with actionable insights and real-world lessons, The Business Knight blends the timeless principles of knighthood with cutting-edge strategies to help you:

Lead with purpose and inspire your team to grow personally & professionally.
Scale your business without compromising your values.
Outperform the competition by mastering the art of strategic leadership.

This book will provide you with the skills you need to ensure your business survives and thrives, both now and in the future. Become the entrepreneurial leader that you were always meant to be. 

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The Business Knight Launch Event

November 26, 2024, 6:00-8:30 pm
State Library Victoria, Conversation Quarter, Melbourne

What does it take to succeed with courage, resilience and honour? Find out from our keynote speakers, Nick Maxwell and Naomi Simson, and from Sagar Sethi himself in this night of insight and inspiration, hosted by Sam Cuchhiara. Begin your journey towards mastering the art of purposeful leadership by learning from their personal battle-tested strategies and hard-earned principles. You also have the potential to network with other incredible leaders in different stages of the entrepreneurial journey.

    The Business Knight
    The Business Knight

    About the Author - Sagar Sethi

    I came to Australia in 2006 with $500 to my name & a dream to make it big. No job was big or small as long as I stuck to my values and it got closer to my goals. Today I run a successful digital marketing agency called Xugar.

    Started in 2017, Xugar has always operated with a 'Human First' approach. Our values keep us square and keep the fluff out. Xugar has worked with some of the biggest names in Australian business landscape.

    Whether it's one of the big 4 banks or one of the biggest educational institutes, Xugar has made successful contributions across many industries.

    The Business Knight

    WINNER

    Web Excellence
    Awards
    2024
    The Business Knight

    FINALIST

    Australian Small Business Champion Awards
    2024
    The Business Knight

    FINALIST

    Business xCellence
    Awards
    2024
    The Business Knight

    DIGITAL GROWTH
    PIONEER AWARD

    BigEventz
    2023

    Ready to transform your business? Buy The Business Knight today.

    Get Your Copy on Amazon
    The Business Knight